Women Care More About "Buying American"

A majority of American adults believe that it is important to “buy American” across a variety of product types, but women prioritized this value more than men.

Source: Harris Interactive Survey

More Than Half of Affluent Users Watch TV and Use Social Media

51% of affluent users have engaged with social media about a TV program while watching that program.

Source: Ipsos MediaCT's Mendelsohn Affluent Barometer

4 in 10 Global Marketers Plan to Increase Digital Marketing Budgets

55% of marketers from around the world plan to increase their digital marketing budgets this year,

Source: The Society of Digital Agencies (SoDA) survey conducted by Econsultancy

Twitter in Top 10 Most Visited Mobile Sites

Twitter cracked the most visited mobile websites from the week ending February 23, 2013.

Source: Experian Hitwise

Millennials More Likely To Self-Identify as "Spenders"

Compared to the average adult, American Millennials (18-29) are more likely to view themselves as “spenders” rather than “savers.”

Source: Scarborough

Social and Mobile Gaming Ads Outperform Other Digital Ads

Social and mobile gaming ads generate an average click-through rate of 3%, which outperforms other digital media ads.

Source: MediaBrix

Majority of Millennial Shoppers Download Coupons

A slight majority of 18-34-year-olds shoppers download coupons from online sources.

Source: Symphony IRI

67% of "Zero TV" Homes Get Content on Other Devices

While many American homes do not have televisions, members of these households still may watch TV, they just do it on other devices using the Internet.

Source: Nielsen Cross Platform Report

QR Code Scanning Not Mainstream in US

Nielsen has found that only 24% of American users reported scanning a barcode or QR code in the previous 30 days, and a recent study from Pitney Bowes found that only 19% of Americans claim to have used a QR code.

Source: Marketing Charts

55% of Social Networking Consumption Occurs on A Mobile Device

Consumers are spending an increasing amount of time performing various activities on mobile devices. Among the categories that were above-average in mobile share of internet time were maps (84% mobile), weather (60%), music (57%), and social networking (55%).

Source: comScore

Ads Viewed During TV Shows More Effective Online

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Source: Neilsen

6 in 10 Marketers on Facebook Also Buy Ads

Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site.

Source: Ad Age

CMOs Predict Social Media Growth

CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in the next 5 years.


Source: Duke University Fuqua School of Business

American Teens Prefer Offline to Online Ads

According to a new survey, american teens strongly favor offline over online ads across a variety of measures.

Source: Research Now

Marketers Seen Over-Reliant On “Hearsay Data” For Local Marketing Insights

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it, per results from a new survey.

Source: CMO

Mobile Marketers to Spend More, Despite ROI Concerns

Mobile marketing budgets ought to increase this year, per results from a study conducted by Forrester Consulting on behalf of Acquent.

Source: Acquent

88 Passengers to View Comet on Airplane

When the comet Pan-STARRS takes a rare flight from the Oort cloud to within 100 million miles of Earth, 88 lucky customers of a German travel agency will fly up into the sky to meet it. Passengers on Air Berlin flight 1000 will get to spend two hours closer to the comet than anyone else on Earth for an average ticket price of $500.

Source: Travel Mole

1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More

63% of shoppers used multiple devices to help with their holiday purchases last year.

Source: Google

Latinos Want to be Equally American and Latino

Latinos are increasingly aspiring to be equally Latino and equally American, according to a study called the “PLUS+ IDENTITY.”

Source: EthniFacts and LatinWorks

Consumers Spent More Than $100 Billion Online on Travel Last Year

US travel e-commerce sales exceeded $100 billion for the first time last year.

Source: comScore

36% of Smartphone Owners Tune In To Internet Radio

Smartphones are being used more commonly as music-listening devices, details according to new survey results. 56% of smartphone owners say they use their device for music-listening, and 65% of those report using internet radio, meaning that overall, more than 1 in 3 smartphone owners are using internet radio on their devices.

Source: NPD Group

Smart Devices, Social Media Will Change Email Programs, Say Marketers

Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a survey cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.

Source: MarketingSherpa