Broadcast TV is Finding A Welcoming Audience Online

Connected viewers watch live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.

Source: Ooyala

More Than Half of Mobile Users Have Their Phones

52% of mobile phone owners always keep their device within arm's reach, and another 30% do so most of the time. And more Americans aged 12 and up use a cell phone (30%) than a dedicated alarm clock (22%) or clock radio (15%) to wake up in the morning.

Source: Arbitron and Edison

Daytime TV Viewed Almost as Much as Primetime

Traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11AM-3PM, too.

Source: Nielsen

Men, Youth Respond Most to In-Stream Video Ads

An analysis by  of more than 9,500 in-stream video ad campaigns and nearly 13.5 billion impressions from across the world last year reveals that men responded more to ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%), an 8.4% higher engagement rate (3.11% vs. 2.87%) and a 3.3% higher completion rate (62% vs. 60%).

Source: AdoTube

TV Consumption Steady, Book Reading Up

A survey of 10,000 US consumers finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

Source: Customer Experience Matters

Almost 2 in 3 American Women Say They Indulge in Retail Therapy

American women are 61% more likely than men to say they shop and spend money to improve their mood. The study reveals that 63.9% of women surveyed say they engage in retail therapy, compared to 39.2% of men.

Source: Ebates 

Phablets are a Fad

Phablets, or connected devices that have a screen size of 5-6.9 inches, make up such a small percentage of user adoption, that Flurry estimates that they will soon disappear.

Source: Flurry

18-24-Year-Olds on Facebook Have an Average of 510 Friends

Among age groups, 18-24-year-olds are the most likely to have a profile on a social network (86%), and also sport the highest average number of Facebook friends, at 510.

Source: Edison Research

Disconnect between Sales and Marketing Teams

A survey uncovered significant gaps in perception between marketing and sales departments, with 87% of marketers believing they provide the right set of tools to salespeople, but only two-thirds of salespeople agreeing.

Source: KnowledgeTree

Interactive Pre-Rolls Gaining Popularity, Engagement

Interactive pre-rolls represented 36% of video ad impressions in 2012, according to AdoTube’s “2012 Global Format Index,” up from 30% in 2011 and just 19% in 2010.

Source: AdoTube

Most Marketers Challenged by Cost Cutting

82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.

Source: Association of National Advertisers

Social Media, Coupons, Important for US Brand Engagement

When asked what the brands they follow on social media do to make them want to stay connected to them, 70% of US respondents indicated that the brands send them coupons for product discounts or free products.

Source: Ipsos

Marketing/IT Relationship Provides Challenges to Customer Service

Asked to describe their relationship with their CIO/IT department, most reported that they are aligned but still challenged to execute on priority projects (39%) or challenged by divergent priorities and limited budgets (28%).

Source: CMO Council

Ego Important in Content Shaing

Examining 450 of its largest publishers across 24 content categories, topics with high share rates were generally about "personal branding" and often have low clickback rates, meaning that a significant proportion of readers share these links, but few people read them.

Source: 33arcoss

Hashtag Use Driven by Self-Expression, Content Discovery

A new study from RadiumOne reveals that hashtag users are leveraging them primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).

Source: Marketwire

Millennial Parents More Willing to Spend on Family Entertainment

Millennial (18-35) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).

Source: Mintel

TV Still Primary Source for Breaking News Worldwide

A BBC survey of more than 3,600 wealthy digital device owners in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France, and the US reveals that TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.

Source: BBC 

3 in 4 Young Smartphone Owners Check Them As Soon As They Wake Up

89% of 18-24-year-old smartphone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up. Among all smartphone owners surveyed (iOS and Android users aged 18-44), 1 in 4 could not recall a time during the day that their device was not within reach or in the same room.

Source: IDC

Retail Website Load Times Getting Longer

Between December 2011 and 2012, the median load time for home pages of top North American retail sites slowed 22% from 5.94 to 7.25 seconds.

Source: Radware 

83% of Executives Use at Least One Social Technology

83% of executives from around the world surveyed in 2012 reported using at least one social technology and of those, 9 in 10 reported some measurable business benefit with employees, customers, and business partners.

Source: McKinsey 

Facebook Use on Smartphones Heavier on the Weekend

Smartphone owners spend more time accessing Facebook and engaging in a variety of activities on the social network on the weekend.

Source: IDC 

Smartphone and Tablet Usage Peaks at 9PM

Web browsing by time of day shows that smartphone and tablet usage in the US and Canada peaks at 9PM, whereas desktops reach their highest levels during the workday.

Source: Chitika

Mobile Phone Users Searching for Business Info and Buying Too!

Almost 86 million people use their mobile phones to seek local business information in the US and mobile searchers are more likely than PC and laptop searchers to make a purchase.

Source: comScore

Restaurant Traffic Becoming Less Deal-Driven

Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.

Source: NPD