70% of All Consumer Spending Takes Place After 6:00 pm.

70% of all consumer spending, by locals and visitors alike, takes place after 6:00 pm.

Source: Destination Development International

Durham Art Walk Holiday Market Attracts 7,000 to Downtown Durham

Durham's annual Art Walk Holiday Market attracted approximately 7,000 people to over 46 venues in Downtown Durham over the weekend of Nov. 19 - Nov. 20.

1 in 7 Minutes Online Spent on Facebook

In October 2011, Facebook reached nearly half of the global audience and accounted for 1 in every 7 minutes spent online around the world and 3 in every 4 social networking minutes.

Source: comScore

4 in 5 Americans Will Purchase Gift Cards

4 in 5 Americans will purchase at least one gift card this holiday season, according to a study by the National Retail Federation.

Durham Wayfinders Log 1,980 Volunteer Hours in October

Volunteers for the Durham Convention & Visitors Bureau's Wayfinders program logged 1,980 hours of community service at Durham cultural facilities, events, convention information desks, and the Durham Visitor Information Center in the month of October.

98% of US Businesses are Small Businesses

6.82 million of the U.S.' 6.98 million private-sector businesses -- 97.7 percent -- have fewer than 100 employees, meeting the definition of a small business.

Source: American City Business Journals

93% of 2011 Fuqua School Grads Received Job Offers Within Three Months

Ninety-three percent of full-time students from the 2011 graduating class of Duke University's Fuqua School of Business have received job offers within three months of their actual graduation. That’s an 11-percentage point increase from the previous year and a 14-percentage point rise from the 2009 class.


Source: Fuqua Career Management Center

9 in 10 U.S. Internet Search Queries Consist of 5 Words or Less

Source: MarketingCharts.com

Internet Radio Stations Key to Discovering New Music

Nearly 4 in 10 (38%) internet radio users discover new music through internet radio stations.

Source: TargetSpot

One in Five Clueless About QR Codes

One in five consumers who regularly use the internet via mobile phone do not know what a QR code is.

Source: Russell Herder, Strategic Marketing Study

Duke Accounts for 27,373 Triangle Transit Boardings in August

In August, Duke community members accounted for 27,373 boardings on Triangle Transit and Durham Area Transit Authority (DATA) buses.

Average Number of Job Applicants Each Month at Duke

Frequently named as a best place to work by publications and organizations, Duke University sees an average of 12,747 job applicants each month.

Source: Duke Today

Top 5 Global Office Pet Peeves

Source: LinkedIn.com

86% of Smartphone Owners Text

According to the Mobile Marketing Association, close to nine in 10 smartphone users engage in text messaging.

Source: IDGConnect

Word of Mouth is the Second Most Popular Source for Local News

Source: MarketingCharts.com

18-to-24-Year-Old Americans Send Over 3K Texts Per Month

The average 18-to-24-year-old US adult sends and receives an average of 109.5 texts per day, or more than 3,200 per month.

Source: PewInternet.org

Overnight Facebook Posts Drive More Engagement

Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM.

Source: MarketingCharts.com

2 in 3 Adults Use Social Networking Sites

Two-thirds of adult internet users reportedly use social networking sites like Facebook and LinkedIn indicating a 7% increase from one year ago.

Source: Pew Internet & American Life

July 2011 Marks Dramatic Increase in Use of OnlineTicket Sites

Ticket sites represented the fastest growing category on the web in July 2011 with a 23% increase compared to June 2011. The month of July saw nearly 26 million people browsing for summer concerts, events and entertainment. TicketMaster and MovieTickets.com took the lead in the rankings followed by Tickets.com, StubHub.com and eBay Tickets.

Source: MarketingCharts.com

American's Still Prefer Chocolate Ice Cream

Source: MarketingCharts.com

48% of Smartphone Buyers Want iPhone Next

According to a new ChangeWave survey, 48% of those looking to buy a new smartphone during the next 90 days plan on buying an iPhone.

Source: BGR.com

Happy 5th Birthday, Twitter!

Five years ago today, just 224 tweets were sent upon Twitter's launch. Nowadays, that same amount is tweeted in just a tenth of a second. 

Source: Gizmodo

Google+ Users Are Mostly Male

Three quarters of early Google+ adopters are male.

Source: Mashable.com

Google+ to Hit 10 Million Users

While intended as a small, invite-only test, Google+ is predicted to hit 10 million users this week. In a matter of six days, Google+'s worldwide user base increased by 350% with 2.2 million users joining in just 32-34 hours.

Over Half of 18-29 Year-Olds Own Smart Phones

Source: MarketingCharts.com

Tuesday is the Most Productive Day of the Week

According to studies by Accountemps and the London School of Economics, Tuesday is the most productive day of the week.

Games Top Mobile App Downloads

Source: The Nielsen Company

Women Most Influenced By Personal Recommendations in Developed, Emerging Countries

Source: Neilsen Q1 Global Online Survey

2 in 3 Users Say Twitter Influences Purchases

According to a recent study, 66.1% of Twitter users say retailer feeds have influenced their decision to make purchases or buy products and services from certain retailers.

Source: MarketingCharts.com

Gen Y Discovers Golf

Gen Y has increased the amount it spends on golf by 27% making it the only generational group to increase its golf spending between 2007 and 2011.




Source: MarketingCharts.com

Consumers Now Spending More Time on Apps Than Web

Source: Mashable.com

The Future of Local Ad Spending

Source: MarketingCharts.com

8 in 10 Americans Would Consider An Electric Vehicle When Gas Reaches $5

Eight in 10 (78%) of US consumers would consider purchasing an electric vehicle when fuel prices reach $5 per gallon. Nearly 100% of consumers willing to consider an electric vehicle purchase if fuel prices surpass $7 per gallon.


Source: Deloitte.com

How Do Rising Gas Prices Affect Consumers?

For every $10 increase in crude oil price, gas prices rise $0.25 and remove $25 billion from the US economy.

Source: MarketingCharts.com

"Real" Social Networking Friends Top Out at 150

According to a study by Indiana University researchers, the maximum number of friends a user can truly keep in contact with on sites like Twitter and Facebook at roughly 150 people.

Source: PCWorld.com

72.8 Million People Will Be Playing Mobile Games This Year

72.8 million people, or 23.2 percent of the US population, will play games on their mobile devices this year.

Source: eMarketer.com

6 in 10 Americans Say Vacation is Important

Source: MarketingCharts.com

More Memorial Day Travelers Choose to Fly

Source: MarketingCharts.com

Food Photography Sharing Trends

 

Source: Mashable.com

Cell Phones Key to Teens' Social Lives

Four out of five US teens (17 million) carry a wireless device, and nearly half these teens say their social life would end or be worsened without their cell phone. According to "“Teenagers: A Generation Unplugged,”" a national study conducted by CTIA and Harris Interactive, 42% of teens say they can text blindfolded.

Source:  MarketingCharts.com

US Adults' Reasons for Interest in iPad

 

Source: eMarketer.com

Top 10 Categories Advertised on Radio

Source:  MarketingCharts

9,570,000,000,000,000,000,000 Bytes

The world's computers crunch through 9,570,000,000,000,000,000,000 bytes of data every year. That's 9.57 zettabytes. One zettabyte is 10 to the 21st power, or a million million gigabytes.
Read the article here.

Duke is the Favorite Men's College Basketball Team

Source: MarketingCharts.com Click to enlarge.

US Adult Twitter Users

Uses of Location-Based Services

Online vs. Newspaper Ad Spending

Frequency of Use for Mobile Internet

Social Media is Not the Death of Email

Sources Trusted for Product Recommendations

Grandparents Growing into Major Consumer Segment

Spending and Saving Trends

Usage of Location-Based Services

Social Media Measuring Metrics

Smartphone Penetration by Race/Ethnicity

Mobile Platform Loyalty Ranking

Who has Facebook Fan Pages?

Bubble Wrap Sold as Wallpaper?

Bubble Wrap Appreciation Day is next week and it has been five decades since it was invented for...wallpaper? Watch this video from Yahoo! News to learn about bubble wrap.

Twitter Users From 2009 to 2010