9 in 10 Consumers Believe Service Quality Should Transcend Channels

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

Source: LiveOps 

Traditional Media Still Reaches Early Adopter Millennials

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and entertainment. But they still keep traditional media firmly in the mix, with 93% watching TV, 83% listening to the radio, and 66% reading a newspaper.

Source: Experion

Traditional Media Still Most Trusted

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to a new poll.

Source: Edleman Trust Barometer