CMOs Predict Sizable Budget Shift to Digital Marketing

Digital marketing is going to get more of the overall marketing budget next year. About 2 in 3 respondents to a new survey said they would be devoting at least 25% of their budgets to digital marketing next year, up from 46% who said they would allocate that much this year.

Source: Accenture

$25 Would Buy Marketing Input From Most Consumers

The magic number is $25, says a new research study that asked consumers what their time is worth when providing feedback on products or services, listening to sales pitches and providing personal information to companies and marketers via various methods of interaction.

Source: Parago

Disconnect between Sales and Marketing Teams

A survey uncovered significant gaps in perception between marketing and sales departments, with 87% of marketers believing they provide the right set of tools to salespeople, but only two-thirds of salespeople agreeing.

Source: KnowledgeTree

Most Marketers Challenged by Cost Cutting

82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.

Source: Association of National Advertisers

Social Media, Coupons, Important for US Brand Engagement

When asked what the brands they follow on social media do to make them want to stay connected to them, 70% of US respondents indicated that the brands send them coupons for product discounts or free products.

Source: Ipsos

Marketing/IT Relationship Provides Challenges to Customer Service

Asked to describe their relationship with their CIO/IT department, most reported that they are aligned but still challenged to execute on priority projects (39%) or challenged by divergent priorities and limited budgets (28%).

Source: CMO Council

Ego Important in Content Shaing

Examining 450 of its largest publishers across 24 content categories, topics with high share rates were generally about "personal branding" and often have low clickback rates, meaning that a significant proportion of readers share these links, but few people read them.

Source: 33arcoss

Women Care More About "Buying American"

A majority of American adults believe that it is important to “buy American” across a variety of product types, but women prioritized this value more than men.

Source: Harris Interactive Survey

4 in 10 Global Marketers Plan to Increase Digital Marketing Budgets

55% of marketers from around the world plan to increase their digital marketing budgets this year,

Source: The Society of Digital Agencies (SoDA) survey conducted by Econsultancy

Marketers Seen Over-Reliant On “Hearsay Data” For Local Marketing Insights

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it, per results from a new survey.

Source: CMO

Mobile Marketers to Spend More, Despite ROI Concerns

Mobile marketing budgets ought to increase this year, per results from a study conducted by Forrester Consulting on behalf of Acquent.

Source: Acquent

Smart Devices, Social Media Will Change Email Programs, Say Marketers

Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a survey cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.

Source: MarketingSherpa

68% of Marketers Plan to Increase Data-Related Spending

68% of marketers play to greatly or slightly increase their data-related marketing expenditures In 2013.

Source: Info USA

Marketers Spending 12% on Content Marketing

Marketers are spending an average of 12% of their budgets on content marketing, according to results from an Ad Age survey conducted in late 2012 among close to 600 marketers.

Source: Ad Age