Americans Like to Try New Brands

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

Source: Ipsos Open Thinking Exchange.

LinkedIn Adoption Growing

Social Network LinkedIn adoption has increased among social networkers – 29 percent in 2013 vs. 22 percent in 2012.

Source: MyLife

More People Staying In Touch Via Email Than Social Networks

57 percent of survey respondents say that they stay in touch with friends through personal email accounts, more than via social networks (47 percent) or landline calls (37 percent).

Source: MyLife

1 in 2 Social Network Users Say They’re Considering Taking A Break

52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.

Source: MyLife

72% of Stay Within 5 Feet of Their Devices

New data has revealed that 72% of smartphone owners are within 5 feet of their devices the majority of the time.

Source: Jumio

TV is America's Main Source of News

"Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other print publications are their main news source, followed by radio, at 6%"

Source: Gallup

Find Out When and Why Branded Videos Go Viral

Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to make a video go viral. According to “The Science of Sharing,” the data is important as the researchers believe that “the success of ‘water cooler’ content can both be predicted and repeated.”

Teens Share Location on Social Networking Sites

16% of teen social media users have set up their profile to automatically include their location in posts.

Source: Pew Research Center

Social Network Sharing Depends on Age

Older teens are more likely than younger teens to share certain types of information on Social Networking sites.

Source: Pew Research Center

91% of Teens Post Pictures of Themselves to Facebook

In 2012, 91% of teens posted a photo of themselves on Facebook.

Source: Pew Research Center

60% of teen Facebook users keep their profiles private

60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.

Source: Pew Research Center

Online Teens’ Use of Twitter Grows by 50% in 1 Year

Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.

Source: Pew Research Center

44% of Millennial Women "Love to Shop"

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop.

Source: Urban Land Institute

Marketers Intend to Use YouTube

YouTube is the channel where most marketers plan on increasing their social media efforts.

Source: Media Examiner

3 in 4 Employees Check Work Email Outside of Work Hours

74% of employees check work email outside of standard work hours, with most of those doing so at least several times a day.

Source: Marketing Charts

7 in 10 Americans Say Radio is Part of Their Daily Routine

69% of survey participants agree that “streaming services do not replace radio.”

Source: Clear Channel

Americans Predict Streaming Radio Will Outpace AM/FM

57  percent of American adults believe that in five years, Americans will primarily listen to streaming radio options versus traditional AM/FM radio.

Source: Business Wire

Millennials Want Entertainment On Demand

Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.

Source: Business Wire

Netflix and YouTube Eating Up North American Bandwith

Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, and YouTube next at 17.1%.

Source: Marketing Charts

Wealthy Consumers Shop Online and In-Store

Wealthy Consumers are just as likely to make purchases in-store as online.

Source: Marketing Charts

1% of Twitter Users Generate 20% of Tweets

Twitter activity is highly concentrated- 1% of Twitter users generate 20% of tweets.

Source: First Monday

Moms Want Incentives

81% of mothers will engage more with a brand if they are offered a reward.

Source: PunchTab

Millennials Understand Value of Face-to- Face

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

Source: CEIR

Music Fans Notice Brands

43% of music fans notice when a brand or product sponsors an artist or brand.

Source: Nielsen

Millennials Struggling Financially; 38% Have Difficulty Affording Groceries

Millennials may be a treasure trove for marketers, 38% are struggling to afford groceries.

Source: Information Resources

Customers Primed for Loyalty Programs

The average consumer is a member in more than 7 loyalty programs, and many have room for more.

Source: Maritz Loyalty Marketing

Small Businesses Using Mobile Technology

66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.

Source: Constant Contact

Radio Listeners Want a Better Mood

According to a Jacobs Media survey of more than 78,000 radio listeners in the US and Canada, 40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.

Source Jacobs Media

39% of Smart Phone Users Don't Protect Their Data

39% of Smart Phone users do not take any protective measures to protect their data on their smart phones.

Source: Consumer Reports

Smart Phone Users Don't Protect Data From Apps

Only 22% of smart phone users use a phone locator app that can find a phone if it is lost or stolen.

Source: Consumer Reports

Smart Phone Users Value Security, But Don't Back Up Data

69% of smart phone users do not back up the data on their phone, including financial information, photos and passwords.

Source: Consumer Reports

Smartphone Owners Care About Privacy, But Fail to Secure Phones

Mobile phone owners say they care about privacy, but 64% do not use a screen lock on their smart phones.

Source: Consumer Reports

42% of North Americans Plan to Spend on Discretionary Items This Year

North Americans are becoming more confident in spending, according to results from a Nielsen survey of consumer confidence and spending intentions. In Q1, 42% survey respondents said they plan to spend on discretionary items this year.

Source: Nielsen

3 in 4 Ad Agencies Believe Digital Video Is Equally or More Effective Than TV.

75% of ad agencies believe that video is equally or more effective than TV.

Source: BrightRoll

Tumbr and Snapchat Popular Among Teens

Gen Z listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.

 Source: Marketing Charts

Hispanics Hardest Hit by Great Recession

Between 2007 and 2010, Hispanic families lost 44% of their average wealth (measured as total assets minus total liabilities and debts), compared to a 31% loss for blacks and a relatively more modest 11% decline for whites. Hispanics were particularly hard hit by the real estate collapse, with their average home equity plummeting by 49%.

Source: Urban Institute

Majority of Brand Engagement on Pinterest Appears Community-Driven

Content engagement on Pinterest is more often initiated organically by users than from brand-owned accounts, at least in the fashion/retail, auto, and electronics categories.

Source: Digitas

US Text Messaging Declines

Last year, Americans texted each other 2.19 trillion times, down 4.9% from the prior year, after at least 3 consecutive years of growth.

Source: CTIA

Loyalty More Important the Promos for Restaurants

42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.

Source: The NPD Group

1 in 5 American Adults Watch a TV Show Online

Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online.

Soucre: IAB

Global SEO is Important

6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.

Source: BrightEdge’s “2013 Search Marketer Survey”

Phone Calls, In-Person Visits Best for Sales

Talking to people works. Asked to rate various marketing tools for their effectiveness in generating sales leads, respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential). In-person visits were virtually on par with inbound phone calls, with a rating average of 3.48.

Ifbyphone 2013 State of Marketing Measurement Survey

CMOs Predict Sizable Budget Shift to Digital Marketing

Digital marketing is going to get more of the overall marketing budget next year. About 2 in 3 respondents to a new survey said they would be devoting at least 25% of their budgets to digital marketing next year, up from 46% who said they would allocate that much this year.

Source: Accenture

QR Code Scanning: Not Just for Young People Anymore

QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy.

Only 41% of Gen Xers Relate Most to Their Own Generation

Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation, according to survey results from MetLife. 

Tablet Adoption Up Among Senior Execs

Senior executives around the world are ratcheting up their use of mobile devices. Tablet users appear more likely to engage in a variety of activities than smartphone users: for example, shopping is far more prevalent among tablet than smartphone users (65% vs. 24%).

Source: Marketing Charts

Americans Cautious About Spending

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.

Source: Deloitte

8 in 10 Smart Device Owners Use Them on Vacation

When they go on vacation, 8 in 10 smartphone owners say they take their devices along and use them all the time, compared to slightly more than 1 in 10 who take them but rarely use them.

Event Producers Say Online Attendance Trending Up

Attendance at physical and online events is on the rise, though that appears to be the case more for online events. Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat. For physical events, 42% say attendance is trending up, slightly more than the 39% who say it is flat.

Source: VEI

Online Content Sharing More Popular Among Women, Youth

44% of Americans say they share or like online content that others have posted on social media and other online sites.

Source: Ipsos

More Than 1 in 4 American Teens Has Access to a Tablet

Smartphone penetration is rising quickly among teen (12-17) households, as more than 1 in 4 American teens has access to a tablet

Source: Nielsen

Millennials More Comfortable with Personal Data Sharing

Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits, according to survey results.

Source: USC Annenberg Center for the Digital Future

Median Email Click Through Rate in US is 2.2% for 2012

The median email click-through rate in the US stood at 2.2% last year, and the mean rate at 3.3%,

Source: Silverpop

Wealthy Households Watch Primetime TV

Wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing.

Source: Neilsen

Mothers 20% More Likely to use Social Media

Mothers are 20% more likely than the general population to use social media. Beyond major sites such as Facebook and YouTube, young mothers (18-34) have higher reach than the general online population on other platforms such as Instagram (27% vs. 15%) and Pinterest (24% vs. 15%).

Source: BabyCenter

Where is the ROI on Social Media?

A new marketing survey indicates that  81% of respondents say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago. But, asked if they see a return from their company’s social media activities, 61% responded “no,” as opposed to 39% saying “yes.”

Source: Manta

Almost Half of US Consumers Want Cross-Channel Shopping

49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

Source: Marketing Charts

Half of Americans “Binge View” TV Shows

78% of Americans have watched TV “on [their] own schedule,” and 62% of those have watched multiple episodes of a TV show at a time (“binge viewing”).

Source: Harris Interactive

3 in 5 Mobile Users Have Redeemed a Coupon on a Device

57% of respondents to a survey reported having redeemed a coupon, code or voucher by mobile.

Source: IAB

Young People are not the Happiest

Millennials are 7.7% less likely than the average American to say they are happy, according to a survey c, with only a slight majority (54.1%) reporting being happy or very happy.

Source: Prosper

Contexts Affects Ad Receptivity

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads. Respondents were far more likely to say they notice (54.5%) and are receptive (56.8%) to ads when they’re on a shopping site than on a social media site (21.8% and 17.8%, respectively).

Source: Aisle A

75% of Teens Shop Online, But They Prefer Stores

More than 3 in 4 teens shop online, but they prefer to shop in-store. Asked to indicate their preference, 78% of female teens responding to the survey indicated that they prefer to shop in-store, while only 17% prefer shopping online.

Source: Piper Jaffray

Want to Increase Ad Reach? Move to Online.

A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost.

Source: Nielsen 

$25 Would Buy Marketing Input From Most Consumers

The magic number is $25, says a new research study that asked consumers what their time is worth when providing feedback on products or services, listening to sales pitches and providing personal information to companies and marketers via various methods of interaction.

Source: Parago

Two Out of Three Mobile Users Price Compare in Stores

Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.

Source: Linkable Networks

Twitter Now Rivals Facebook as Teens’ Most Important Social Network

30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results of a project, which surveyed more than 5,000 teens.

Source: Piper Jaffray

By 2018, About 1 in 5 Americans Will Be of Hispanic Origin

By 2018, About 1 in 5 Americans Will Be of Hispanic Origin

Source: Marketing Charts

40% of Mobile Searches Said Conducted While Watching TV

According to new survey results, 40% of mobile searches are conducted while users are watching TV.

Source: iAcquire 

1 in 2 Americans Still Overwhelmed by – and Skeptical of – Environmental Messages

About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping. 48% say they are overwhelmed by the amount of environmental messages they hear and see.

Source: Cone Communications

Online Radio More Popular Than Online Video

Self-reported time spent using online radio per week is about 3 times higher (11 hours and 56 minutes) than for weekly online video viewers (4 hours). And the gap’s only getting bigger.

Source: Edison Research

Broadcast TV is Finding A Welcoming Audience Online

Connected viewers watch live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.

Source: Ooyala

More Than Half of Mobile Users Have Their Phones

52% of mobile phone owners always keep their device within arm's reach, and another 30% do so most of the time. And more Americans aged 12 and up use a cell phone (30%) than a dedicated alarm clock (22%) or clock radio (15%) to wake up in the morning.

Source: Arbitron and Edison

Daytime TV Viewed Almost as Much as Primetime

Traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11AM-3PM, too.

Source: Nielsen

Men, Youth Respond Most to In-Stream Video Ads

An analysis by  of more than 9,500 in-stream video ad campaigns and nearly 13.5 billion impressions from across the world last year reveals that men responded more to ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%), an 8.4% higher engagement rate (3.11% vs. 2.87%) and a 3.3% higher completion rate (62% vs. 60%).

Source: AdoTube

TV Consumption Steady, Book Reading Up

A survey of 10,000 US consumers finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

Source: Customer Experience Matters

Almost 2 in 3 American Women Say They Indulge in Retail Therapy

American women are 61% more likely than men to say they shop and spend money to improve their mood. The study reveals that 63.9% of women surveyed say they engage in retail therapy, compared to 39.2% of men.

Source: Ebates 

Phablets are a Fad

Phablets, or connected devices that have a screen size of 5-6.9 inches, make up such a small percentage of user adoption, that Flurry estimates that they will soon disappear.

Source: Flurry

18-24-Year-Olds on Facebook Have an Average of 510 Friends

Among age groups, 18-24-year-olds are the most likely to have a profile on a social network (86%), and also sport the highest average number of Facebook friends, at 510.

Source: Edison Research

Disconnect between Sales and Marketing Teams

A survey uncovered significant gaps in perception between marketing and sales departments, with 87% of marketers believing they provide the right set of tools to salespeople, but only two-thirds of salespeople agreeing.

Source: KnowledgeTree

Interactive Pre-Rolls Gaining Popularity, Engagement

Interactive pre-rolls represented 36% of video ad impressions in 2012, according to AdoTube’s “2012 Global Format Index,” up from 30% in 2011 and just 19% in 2010.

Source: AdoTube

Most Marketers Challenged by Cost Cutting

82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.

Source: Association of National Advertisers

Social Media, Coupons, Important for US Brand Engagement

When asked what the brands they follow on social media do to make them want to stay connected to them, 70% of US respondents indicated that the brands send them coupons for product discounts or free products.

Source: Ipsos

Marketing/IT Relationship Provides Challenges to Customer Service

Asked to describe their relationship with their CIO/IT department, most reported that they are aligned but still challenged to execute on priority projects (39%) or challenged by divergent priorities and limited budgets (28%).

Source: CMO Council

Ego Important in Content Shaing

Examining 450 of its largest publishers across 24 content categories, topics with high share rates were generally about "personal branding" and often have low clickback rates, meaning that a significant proportion of readers share these links, but few people read them.

Source: 33arcoss

Hashtag Use Driven by Self-Expression, Content Discovery

A new study from RadiumOne reveals that hashtag users are leveraging them primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).

Source: Marketwire

Millennial Parents More Willing to Spend on Family Entertainment

Millennial (18-35) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).

Source: Mintel

TV Still Primary Source for Breaking News Worldwide

A BBC survey of more than 3,600 wealthy digital device owners in Australia, Singapore, India, UAE, South Africa, Poland, Germany, France, and the US reveals that TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.

Source: BBC 

3 in 4 Young Smartphone Owners Check Them As Soon As They Wake Up

89% of 18-24-year-old smartphone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up. Among all smartphone owners surveyed (iOS and Android users aged 18-44), 1 in 4 could not recall a time during the day that their device was not within reach or in the same room.

Source: IDC

Retail Website Load Times Getting Longer

Between December 2011 and 2012, the median load time for home pages of top North American retail sites slowed 22% from 5.94 to 7.25 seconds.

Source: Radware 

83% of Executives Use at Least One Social Technology

83% of executives from around the world surveyed in 2012 reported using at least one social technology and of those, 9 in 10 reported some measurable business benefit with employees, customers, and business partners.

Source: McKinsey 

Facebook Use on Smartphones Heavier on the Weekend

Smartphone owners spend more time accessing Facebook and engaging in a variety of activities on the social network on the weekend.

Source: IDC 

Smartphone and Tablet Usage Peaks at 9PM

Web browsing by time of day shows that smartphone and tablet usage in the US and Canada peaks at 9PM, whereas desktops reach their highest levels during the workday.

Source: Chitika

Mobile Phone Users Searching for Business Info and Buying Too!

Almost 86 million people use their mobile phones to seek local business information in the US and mobile searchers are more likely than PC and laptop searchers to make a purchase.

Source: comScore

Restaurant Traffic Becoming Less Deal-Driven

Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.

Source: NPD

Mobile Apps Preferred to Mobile Web

A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.

Source: Compuware

Most Mobile Phone Use Happens at Home

A study released last year found that 68% of consumer mobile phone use occurs in the home, and new survey results from reveal that “mobile” is indeed not synonymous with “on the go” when it comes to travel research and bookings.

Source: ForeSee 

Digital Media Professionals Like Their Jobs

Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who “love” it.

Source: NextMark

PR Measurement Hindered by Lack of Resources, Knowledge

About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness, such as lack of manpower and lack of time (each at 56%) are the chief hurdles to measuring PR, but a significant proportion also say they don’t know which tools to use (52%) or that they simply don’t know how to measure PR (36%).

Source: PR Daily

Watching TV is Americans’ Favorite Media Activity

64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.

Source: Deloitte

Few Consumers Trust Social Media Marketing, Internet Ads

A survey of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such as social media posts, ads on websites, and text messages from companies or brands.

Source: Forrester Research

Fashionable Consumers Lured by Deals, Not Advertising

Consumers are trying out new fashion retailers, and are lured into doing so by good deals rather than advertising.

Source: Market Force Information

4 in 5 Americans Multitask While Watching TV

Survey results from Deloitte indicate that 81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

Source: Marketing Charts

Businesses Spending More on Promotions than Ads

Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising.

Source: Borrell Associates

26% of Americans Own a Laptop, Smartphone, and Tablet

26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet.

Source: State of the Media Democracy

Young Smartphone Owners Use Almost 4K Texts per Month

18-24-year-olds send 2,022 texts per month and receive another 1,831, for a grand total of 3,853. That’s almost 130 per day.

Source: Experian Marketing Services

Americans Don’t Watch 41% of Their Recorded TV Content

While more than one-third of weekly TV viewing by Americans is recorded content, of that recorded content, 41% is never watched.

Source: Motorola

9 in 10 Consumers Believe Service Quality Should Transcend Channels

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

Source: LiveOps 

Traditional Media Still Reaches Early Adopter Millennials

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and entertainment. But they still keep traditional media firmly in the mix, with 93% watching TV, 83% listening to the radio, and 66% reading a newspaper.

Source: Experion

Correlation Found Between Twitter Buzz and TV Ratings

An increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

Source: Nielsen in a study conducted with SocialGuide.

Few Americans Know About News Industry Woes

Newspaper ad revenues continue to sink, but few Americans seem to be noticing. Asked if they had heard about news organizations’ financial problems (not limited to newspapers), 36% of respondents said they had heard “nothing at all,” and an additional 24% said only “a little.” But a significant proportion have felt changes in the way news is reported.

Source: Pew Research Center’s Project for Excellence in Journalism, as part of its “State of the News Media 2013″ study

Multi-Screen Use Habits Identified

A new study of multi-screen engagement, identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.

Source: Microsoft Advertising 

More Americans Using Video Game Consoles for Video Streaming

Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time.

Source: Nielsen 

Poor Mobile App Experience Would Drive 1 in 3 to a Competitor

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app and only 16% would give an app 2 or more attempts if it failed to work.

Source: Compuware

Google Breaks Record with Video Ads.

Google served 2.2 billion video ads in February, a record amount of video ads.

Source: comScore

Most American Teens Have a Cell Phone

78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone. That translates to 37% of all teens having a smartphone, up from 23% in 2011.

Source: Pew Research Center’s Internet & American Life Project

US Ad Spending Grew by 3% in 2012

US ad spending increased by 3% in 2012 to reach $139.5 billion.

Source: Kantar Media

Women Care More About "Buying American"

A majority of American adults believe that it is important to “buy American” across a variety of product types, but women prioritized this value more than men.

Source: Harris Interactive Survey

More Than Half of Affluent Users Watch TV and Use Social Media

51% of affluent users have engaged with social media about a TV program while watching that program.

Source: Ipsos MediaCT's Mendelsohn Affluent Barometer

4 in 10 Global Marketers Plan to Increase Digital Marketing Budgets

55% of marketers from around the world plan to increase their digital marketing budgets this year,

Source: The Society of Digital Agencies (SoDA) survey conducted by Econsultancy

Twitter in Top 10 Most Visited Mobile Sites

Twitter cracked the most visited mobile websites from the week ending February 23, 2013.

Source: Experian Hitwise

Millennials More Likely To Self-Identify as "Spenders"

Compared to the average adult, American Millennials (18-29) are more likely to view themselves as “spenders” rather than “savers.”

Source: Scarborough

Social and Mobile Gaming Ads Outperform Other Digital Ads

Social and mobile gaming ads generate an average click-through rate of 3%, which outperforms other digital media ads.

Source: MediaBrix

Majority of Millennial Shoppers Download Coupons

A slight majority of 18-34-year-olds shoppers download coupons from online sources.

Source: Symphony IRI

67% of "Zero TV" Homes Get Content on Other Devices

While many American homes do not have televisions, members of these households still may watch TV, they just do it on other devices using the Internet.

Source: Nielsen Cross Platform Report

QR Code Scanning Not Mainstream in US

Nielsen has found that only 24% of American users reported scanning a barcode or QR code in the previous 30 days, and a recent study from Pitney Bowes found that only 19% of Americans claim to have used a QR code.

Source: Marketing Charts

55% of Social Networking Consumption Occurs on A Mobile Device

Consumers are spending an increasing amount of time performing various activities on mobile devices. Among the categories that were above-average in mobile share of internet time were maps (84% mobile), weather (60%), music (57%), and social networking (55%).

Source: comScore

Ads Viewed During TV Shows More Effective Online

Video ads viewed online during full episodes of TV shows have a higher impact than ads viewed on traditional TV or during short-form content online.

Source: Neilsen

6 in 10 Marketers on Facebook Also Buy Ads

Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site.

Source: Ad Age

CMOs Predict Social Media Growth

CMOs say that social media currently accounts for 8.4% of their marketing budgets, but that social’s share of the pie will jump to 11.5% over the next 12 months, and climb all the way to 21.6% share in the next 5 years.


Source: Duke University Fuqua School of Business

American Teens Prefer Offline to Online Ads

According to a new survey, american teens strongly favor offline over online ads across a variety of measures.

Source: Research Now

Marketers Seen Over-Reliant On “Hearsay Data” For Local Marketing Insights

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it, per results from a new survey.

Source: CMO

Mobile Marketers to Spend More, Despite ROI Concerns

Mobile marketing budgets ought to increase this year, per results from a study conducted by Forrester Consulting on behalf of Acquent.

Source: Acquent

88 Passengers to View Comet on Airplane

When the comet Pan-STARRS takes a rare flight from the Oort cloud to within 100 million miles of Earth, 88 lucky customers of a German travel agency will fly up into the sky to meet it. Passengers on Air Berlin flight 1000 will get to spend two hours closer to the comet than anyone else on Earth for an average ticket price of $500.

Source: Travel Mole

1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More

63% of shoppers used multiple devices to help with their holiday purchases last year.

Source: Google

Latinos Want to be Equally American and Latino

Latinos are increasingly aspiring to be equally Latino and equally American, according to a study called the “PLUS+ IDENTITY.”

Source: EthniFacts and LatinWorks

Consumers Spent More Than $100 Billion Online on Travel Last Year

US travel e-commerce sales exceeded $100 billion for the first time last year.

Source: comScore

36% of Smartphone Owners Tune In To Internet Radio

Smartphones are being used more commonly as music-listening devices, details according to new survey results. 56% of smartphone owners say they use their device for music-listening, and 65% of those report using internet radio, meaning that overall, more than 1 in 3 smartphone owners are using internet radio on their devices.

Source: NPD Group

Smart Devices, Social Media Will Change Email Programs, Say Marketers

Asked what new developments will affect their email marketing programs in the next 12 months, 58% of marketers responding to a survey cited the pervasiveness of smartphones and tablets, and 57% pointed to social media.

Source: MarketingSherpa

Retailers Forecast Strong E-Commerce Sales

Fresh off a year in which retail e-commerce sales grew by 15%, retailers are expecting another healthy year of e-commerce growth.

Source: BDO USA

Americans Love Tumblr

Tumblr may not be a popular player on the world stage, but it’s heavily used by Americans, relative to other popular sites.

Source: comScore

Social Networking Adoption Leveled Out in Late 2012

The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012.

Source: Pew Research Center’s Internet & American Life Project. 

Moviegoers Prefer Action & Adventure

Action and adventure movies are the most likely to draw a crowd of moviegoers. Asked the types of movies they like to see most in theaters, 61% of American moviegoers chose action and adventure flicks, with comedy (50%) rating as the second-most popular.

Source: Nielsen

More Americans Pro-Actively Researching Companies

56% of Americans agree that now more than ever, they're pro-actively trying to learn more about the companies they hear about or do business with.

Source: Harris Interactive

Tech Sector Enjoys Best Reputation of Any Industry in the US

79% of Americans believe that the technology industry has a positive reputation. The tech industry continues to get stronger in this area, climbing from 76% rating it positive last year and 75% in 2011. Next on the list, the travel and tourism sector, which follows tech's upward trend, up from 55% rating it as having a positive reputation in 2011 to 61% this year.

Source: Marketing Charts

54% of Female Business Owners Say Website is Very Important

54% of female business owners say their website is very important to their 2013 marketing investment plans, and another 31% say it's somewhat important, per results from a study conducted by Web.com and the National Association of Women Business Owners (NAWBO).

Source: Marketing Charts

9 in 10 Use Smartphones,Tablets for Financial Activities

Slightly more than 9 in 10 smartphone and tablet users engage in one or more of a variety of financial activities on their devices, per results

Source: Marketing Charts

Top Metro Areas by High-Income Household Density Found Mainly on the Coasts

The Census Bureau has released an American Community Survey brief relating to the geographic spread of high-income households during the 5-year period from 2007-2011.

Source: Census.gov

Smartphones Shares of US Mobile Market Grow by 19%

During the 3-month average ending in December 2012, 54% of US mobile subscribers owned a smartphone, which represents a 19.2% rise from the 3-month average ending March 2012.

Source: comScore

3 in 4 US Senior Execs Believe Customer Experience Impacts Loyalty

74% of American senior executives surveyed by Oracle strongly agree that customers’ experiences impact their willingness to be loyal advocates.

Source: Oracle

Video Streaming, Communication Apps Dominate Data Consumption

Video streaming and communications apps like YouTube, Hulu and Netflix now account for half of data consumption on tablets.

Source: Cisco

Only 17% of Emails Read

Average email read rates around the world were less than 17% in Q4 2012.

Source: Return Path

Brands Only Respond to 32% of Twitter Questions

According to new research, brands are only responded to 32% of Twitter questions posed in the last quarter of 2012.

Source: Social Breakers

27% of Users Plan to Spend Less Time on Facebook

61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.

Source: Pew Research Center's Internet & American Life Project

Google Greater than ABC for Ad Companies

Google is the #1 partner for advertising companies in 2012, beating out ABC, the previous year's winner, according to a survey of thousands of top-tier advertising professionals.

Source: Advertiser Perceptions

Mobile Shoppers Buy More Electronics

Mobile owners who shop on their devices tend to purchase more electronics and entertainment items.

Source: BuzzCity

2 out of 3 Shoppers Influenced by Flyers

Two in three shoppers report being influenced by flyers and weekly circulars.

Source: Meredith

55% Say that Social Networks Updated them about Brands

55% of people report that social networking keeps them updated about brands and products.

Source: IPSOS

Brands Responding Faster to Facebook Questions

Brands are getting better at responding to questions posed to them on Facebook. As the volume of questions posted to Facebook brands grew by 26% between Q2 and Q4 2012, Socialbakers finds that 55% of those questions were answered, a healthy rise from 48% in Q3 and just 30% in Q2.

Source: Socialbreakers

Travelers Not Loyal to Hotel Brands

Less than half of travelers always or often  stay at the same hotel brand.

Source: Deloitte

90% of Adults Worry about Privacy

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes. Those privacy fears extend to a range of popular online activities, such as online shopping and social media use.

Source: Truste Privacy Index

Only 5% of Americans Think Companies Should Track Online Activity

Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior, according to survey results.

Source: Ipsos on behalf of Microsoft. 

Traditional Media Still Most Trusted

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to a new poll.

Source: Edleman Trust Barometer

68% of Marketers Plan to Increase Data-Related Spending

68% of marketers play to greatly or slightly increase their data-related marketing expenditures In 2013.

Source: Info USA

Millennials Spend More Time Online

Millennials (those ages 16-34) markedly increased their average internet consumption from the previous year, up 25% to 25 hours a week. Gen Xers (35-46) and Boomers (47-65) increased their average time to 26 and 27 hours per week, respectively, while Seniors (66+) held steady at 25 hours.

Source: WSL/Strategic Retail 

Family and Friends Most Trusted for Shopping Decisions

69% of consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey.

Source: WSL/Strategic Retail

Luxury Brand Shoppers Use Mobile

59% of luxury brand shoppers say they have used mobile devices to interact with a company.

source: ForeSee

Internet Users Search for Health Info

7 in 10 Internet users use the Internet to learn about health information.  Most start with search tools like Google.

Source: Pew Internet

Smartphone Users Use More Date Than Tablet Users

Smartphone users eat up more data than tablet users, a finding that can be attributed to increasing consumption on smartphones and frequent use of tablets in WiFi areas rather than on cellular networks.

Source: Arieso

Marketers Spending 12% on Content Marketing

Marketers are spending an average of 12% of their budgets on content marketing, according to results from an Ad Age survey conducted in late 2012 among close to 600 marketers.

Source: Ad Age

77% of Americans Proud of Their Individual Freedoms

In a new survey, Americans who were asked how the US compares in a number of areas.  77% of respondents said that America’s individual freedoms are “the best” (32%) or “above average” (45%), while 65% said the same about the quality of life, and 55% about the opportunity for people to get ahead.

Source: Gallup and USA Today

1 in 5 Americans Click on Paid Search Ads

Twenty-two percent of online Americans, or 1 in 5 say that they click on search engine ads reports a new survey.

Source: The Search Agency

Americans Spend More than 3 Hours a Day on Social Networks

Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so, according to research released by a new poll.

Source:  Ipsos Open Thinking Exchange. 

Consumers Spent $83 Per Day in December

Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase).

Source: Gallup

Households With Kids More Likely to Have Smartphone Engagement

Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities, according to survey results from Harris Interactive.

Source: Harris Interactive

Smartphone & Tablet Users to Spend More Time With Devices in 2013

New research from Prosper Mobile Insights shows that 34.7% of smartphone and tablet owners surveyed said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.

Source: Marketing Charts

Holiday E-Commerce Retail Grows by 14%

comScore has now released its final tally for November 1 – December 31, showing retail e-commerce spending up 14% from 2011, to reach almost $43 billion.

source: comScore

Print Readership Declines, E-Books Increase Popularity

The proportion of Americans over the age of 16 who report reading a printed book in the last 12 months has dropped to 67% (down from 72% a year earlier), while those who said they had read an e-book in the last 12 months rose to 23% (up from 16% a year earlier).

Source: Pew Research Center

8 in 10 Americans Agree That Online Reviews Influence Purchases

Eight in 10 Americans agree that online reviews play a large part in helping them decide where or not to purchase a product.

source: IPSOS

Latinos Are Trendsetting Shoppers

Latinos are trendsetting shoppers, according to a new study. Survey results indicate 41% of Latino shoppers follow trends as opposed to 18% of non-Latinos and 31% like to enjoy try new products first as opposed to 14% of non-Latinos.

Source: Lapiz and Leo Burnett Group

1% of Domains Drive 70% of Referring Traffic

According to Conductor, Only 1% of Internet domains drive more than 70% of referring website traffic.

source: Conductor