90% of Adults Worry about Privacy

Roughly 9 in 10 online adults in the US worry about their privacy online at least sometimes. Those privacy fears extend to a range of popular online activities, such as online shopping and social media use.

Source: Truste Privacy Index

Only 5% of Americans Think Companies Should Track Online Activity

Just 5% of American adults believe that companies should have the right to track their activities whenever they’re online, while an opposing 28% feel that companies should never be able to track their online behavior, according to survey results.

Source: Ipsos on behalf of Microsoft. 

Traditional Media Still Most Trusted

Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of respondents to a new poll.

Source: Edleman Trust Barometer

68% of Marketers Plan to Increase Data-Related Spending

68% of marketers play to greatly or slightly increase their data-related marketing expenditures In 2013.

Source: Info USA

Millennials Spend More Time Online

Millennials (those ages 16-34) markedly increased their average internet consumption from the previous year, up 25% to 25 hours a week. Gen Xers (35-46) and Boomers (47-65) increased their average time to 26 and 27 hours per week, respectively, while Seniors (66+) held steady at 25 hours.

Source: WSL/Strategic Retail 

Family and Friends Most Trusted for Shopping Decisions

69% of consumers still look first to their friends and family for advice regarding their purchase decisions, finds a WSL/Strategic Retail survey.

Source: WSL/Strategic Retail

Luxury Brand Shoppers Use Mobile

59% of luxury brand shoppers say they have used mobile devices to interact with a company.

source: ForeSee

Internet Users Search for Health Info

7 in 10 Internet users use the Internet to learn about health information.  Most start with search tools like Google.

Source: Pew Internet

Smartphone Users Use More Date Than Tablet Users

Smartphone users eat up more data than tablet users, a finding that can be attributed to increasing consumption on smartphones and frequent use of tablets in WiFi areas rather than on cellular networks.

Source: Arieso

Marketers Spending 12% on Content Marketing

Marketers are spending an average of 12% of their budgets on content marketing, according to results from an Ad Age survey conducted in late 2012 among close to 600 marketers.

Source: Ad Age

77% of Americans Proud of Their Individual Freedoms

In a new survey, Americans who were asked how the US compares in a number of areas.  77% of respondents said that America’s individual freedoms are “the best” (32%) or “above average” (45%), while 65% said the same about the quality of life, and 55% about the opportunity for people to get ahead.

Source: Gallup and USA Today

1 in 5 Americans Click on Paid Search Ads

Twenty-two percent of online Americans, or 1 in 5 say that they click on search engine ads reports a new survey.

Source: The Search Agency

Americans Spend More than 3 Hours a Day on Social Networks

Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so, according to research released by a new poll.

Source:  Ipsos Open Thinking Exchange. 

Consumers Spent $83 Per Day in December

Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase).

Source: Gallup

Households With Kids More Likely to Have Smartphone Engagement

Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities, according to survey results from Harris Interactive.

Source: Harris Interactive

Smartphone & Tablet Users to Spend More Time With Devices in 2013

New research from Prosper Mobile Insights shows that 34.7% of smartphone and tablet owners surveyed said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.

Source: Marketing Charts

Holiday E-Commerce Retail Grows by 14%

comScore has now released its final tally for November 1 – December 31, showing retail e-commerce spending up 14% from 2011, to reach almost $43 billion.

source: comScore

Print Readership Declines, E-Books Increase Popularity

The proportion of Americans over the age of 16 who report reading a printed book in the last 12 months has dropped to 67% (down from 72% a year earlier), while those who said they had read an e-book in the last 12 months rose to 23% (up from 16% a year earlier).

Source: Pew Research Center

8 in 10 Americans Agree That Online Reviews Influence Purchases

Eight in 10 Americans agree that online reviews play a large part in helping them decide where or not to purchase a product.

source: IPSOS

Latinos Are Trendsetting Shoppers

Latinos are trendsetting shoppers, according to a new study. Survey results indicate 41% of Latino shoppers follow trends as opposed to 18% of non-Latinos and 31% like to enjoy try new products first as opposed to 14% of non-Latinos.

Source: Lapiz and Leo Burnett Group

1% of Domains Drive 70% of Referring Traffic

According to Conductor, Only 1% of Internet domains drive more than 70% of referring website traffic.

source: Conductor