Americans Like to Try New Brands

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

Source: Ipsos Open Thinking Exchange.

LinkedIn Adoption Growing

Social Network LinkedIn adoption has increased among social networkers – 29 percent in 2013 vs. 22 percent in 2012.

Source: MyLife

More People Staying In Touch Via Email Than Social Networks

57 percent of survey respondents say that they stay in touch with friends through personal email accounts, more than via social networks (47 percent) or landline calls (37 percent).

Source: MyLife

1 in 2 Social Network Users Say They’re Considering Taking A Break

52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.

Source: MyLife

72% of Stay Within 5 Feet of Their Devices

New data has revealed that 72% of smartphone owners are within 5 feet of their devices the majority of the time.

Source: Jumio

TV is America's Main Source of News

"Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other print publications are their main news source, followed by radio, at 6%"

Source: Gallup

Find Out When and Why Branded Videos Go Viral

Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to make a video go viral. According to “The Science of Sharing,” the data is important as the researchers believe that “the success of ‘water cooler’ content can both be predicted and repeated.”