Increasing Cycling by 0.5% Could Save US 462M Gallons of Gas

The U.S. could save 462 million gallons of gasoline a year by just increasing cycling from 1% to 1.5% of all trips.

Source: 1World2Wheels.org

Facebook's Impending IPO Generates 166,147 Twitter Interactions in 12 Days

73,284 unique Twitter users have generated 166,147 interactions about Facebook's IPO in the past 12 days.

Source: DataSift

Pinterest Now Third Most Popular Social Media Site

Pinterest is now the third most popular social media site on the Internet, behind Facebook and Twitter.

Source: PR Daily

30% of Google+ Users Don't Return for Second Post

According to a new report from RJ Metrics, roughly 30% of Google+ users who make a public post never make a second one.

Source: Fast Company

Happy Birthday YouTube

YouTube loaded its first video “Me At the Zoo” seven years ago today. Flash forward and more than 4 billion videos are viewed every day with more than 3 billion hours of video are watched each month.

Source: Mashable.com

Users Average 405 Minutes on Facebook per Month

Users spend an average of 89 minutes per month on Pinterest; Facebook users spend an average of 405 minutes per month on the site.

Source: VentureBeat

Social Media Adopted by 8/10 Marketers

More than eight out of ten marketers are now using social media channels such as Facebook and Twitter to raise brand awareness and a full one third of these professionals invest 11 or more hours every week into their social marketing efforts.

Source: MediaBistro