Women Care More About "Buying American"

A majority of American adults believe that it is important to “buy American” across a variety of product types, but women prioritized this value more than men.

Source: Harris Interactive Survey

More Than Half of Affluent Users Watch TV and Use Social Media

51% of affluent users have engaged with social media about a TV program while watching that program.

Source: Ipsos MediaCT's Mendelsohn Affluent Barometer

4 in 10 Global Marketers Plan to Increase Digital Marketing Budgets

55% of marketers from around the world plan to increase their digital marketing budgets this year,

Source: The Society of Digital Agencies (SoDA) survey conducted by Econsultancy

Twitter in Top 10 Most Visited Mobile Sites

Twitter cracked the most visited mobile websites from the week ending February 23, 2013.

Source: Experian Hitwise

Millennials More Likely To Self-Identify as "Spenders"

Compared to the average adult, American Millennials (18-29) are more likely to view themselves as “spenders” rather than “savers.”

Source: Scarborough

Social and Mobile Gaming Ads Outperform Other Digital Ads

Social and mobile gaming ads generate an average click-through rate of 3%, which outperforms other digital media ads.

Source: MediaBrix

Majority of Millennial Shoppers Download Coupons

A slight majority of 18-34-year-olds shoppers download coupons from online sources.

Source: Symphony IRI