Find Out When and Why Branded Videos Go Viral

Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to make a video go viral. According to “The Science of Sharing,” the data is important as the researchers believe that “the success of ‘water cooler’ content can both be predicted and repeated.”

Teens Share Location on Social Networking Sites

16% of teen social media users have set up their profile to automatically include their location in posts.

Source: Pew Research Center

Social Network Sharing Depends on Age

Older teens are more likely than younger teens to share certain types of information on Social Networking sites.

Source: Pew Research Center

91% of Teens Post Pictures of Themselves to Facebook

In 2012, 91% of teens posted a photo of themselves on Facebook.

Source: Pew Research Center

60% of teen Facebook users keep their profiles private

60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.

Source: Pew Research Center

Online Teens’ Use of Twitter Grows by 50% in 1 Year

Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.

Source: Pew Research Center

44% of Millennial Women "Love to Shop"

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop.

Source: Urban Land Institute