Mobile Apps Preferred to Mobile Web

A recent study from Compuware found that 85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.

Source: Compuware

Most Mobile Phone Use Happens at Home

A study released last year found that 68% of consumer mobile phone use occurs in the home, and new survey results from reveal that “mobile” is indeed not synonymous with “on the go” when it comes to travel research and bookings.

Source: ForeSee 

Digital Media Professionals Like Their Jobs

Almost 8 in 10 digital media professionals are at least satisfied with their jobs, according to survey results from Digiday and Nextmark, and that includes about half who “enjoy” their work and 8% who “love” it.

Source: NextMark

PR Measurement Hindered by Lack of Resources, Knowledge

About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness, such as lack of manpower and lack of time (each at 56%) are the chief hurdles to measuring PR, but a significant proportion also say they don’t know which tools to use (52%) or that they simply don’t know how to measure PR (36%).

Source: PR Daily

Watching TV is Americans’ Favorite Media Activity

64% of Americans rank watching TV (on any device) as one of their top-3 media activities, down from a high of 71% in 2009 and 2010 but enough to keep TV viewing as America’s favorite media activity.

Source: Deloitte

Few Consumers Trust Social Media Marketing, Internet Ads

A survey of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such as social media posts, ads on websites, and text messages from companies or brands.

Source: Forrester Research

Fashionable Consumers Lured by Deals, Not Advertising

Consumers are trying out new fashion retailers, and are lured into doing so by good deals rather than advertising.

Source: Market Force Information

4 in 5 Americans Multitask While Watching TV

Survey results from Deloitte indicate that 81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

Source: Marketing Charts

Businesses Spending More on Promotions than Ads

Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising.

Source: Borrell Associates

26% of Americans Own a Laptop, Smartphone, and Tablet

26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet.

Source: State of the Media Democracy

Young Smartphone Owners Use Almost 4K Texts per Month

18-24-year-olds send 2,022 texts per month and receive another 1,831, for a grand total of 3,853. That’s almost 130 per day.

Source: Experian Marketing Services

Americans Don’t Watch 41% of Their Recorded TV Content

While more than one-third of weekly TV viewing by Americans is recorded content, of that recorded content, 41% is never watched.

Source: Motorola

9 in 10 Consumers Believe Service Quality Should Transcend Channels

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

Source: LiveOps 

Traditional Media Still Reaches Early Adopter Millennials

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and entertainment. But they still keep traditional media firmly in the mix, with 93% watching TV, 83% listening to the radio, and 66% reading a newspaper.

Source: Experion

Correlation Found Between Twitter Buzz and TV Ratings

An increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups.

Source: Nielsen in a study conducted with SocialGuide.

Few Americans Know About News Industry Woes

Newspaper ad revenues continue to sink, but few Americans seem to be noticing. Asked if they had heard about news organizations’ financial problems (not limited to newspapers), 36% of respondents said they had heard “nothing at all,” and an additional 24% said only “a little.” But a significant proportion have felt changes in the way news is reported.

Source: Pew Research Center’s Project for Excellence in Journalism, as part of its “State of the News Media 2013″ study

Multi-Screen Use Habits Identified

A new study of multi-screen engagement, identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.

Source: Microsoft Advertising 

More Americans Using Video Game Consoles for Video Streaming

Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time.

Source: Nielsen 

Poor Mobile App Experience Would Drive 1 in 3 to a Competitor

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app and only 16% would give an app 2 or more attempts if it failed to work.

Source: Compuware

Google Breaks Record with Video Ads.

Google served 2.2 billion video ads in February, a record amount of video ads.

Source: comScore

Most American Teens Have a Cell Phone

78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone. That translates to 37% of all teens having a smartphone, up from 23% in 2011.

Source: Pew Research Center’s Internet & American Life Project

US Ad Spending Grew by 3% in 2012

US ad spending increased by 3% in 2012 to reach $139.5 billion.

Source: Kantar Media