Thursday, April 11, 2013

Traditional Media Still Reaches Early Adopter Millennials

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and entertainment. But they still keep traditional media firmly in the mix, with 93% watching TV, 83% listening to the radio, and 66% reading a newspaper.

Source: Experion

No comments:

Post a Comment