Customers Primed for Loyalty Programs

The average consumer is a member in more than 7 loyalty programs, and many have room for more.

Source: Maritz Loyalty Marketing

Small Businesses Using Mobile Technology

66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.

Source: Constant Contact

Radio Listeners Want a Better Mood

According to a Jacobs Media survey of more than 78,000 radio listeners in the US and Canada, 40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.

Source Jacobs Media

39% of Smart Phone Users Don't Protect Their Data

39% of Smart Phone users do not take any protective measures to protect their data on their smart phones.

Source: Consumer Reports

Smart Phone Users Don't Protect Data From Apps

Only 22% of smart phone users use a phone locator app that can find a phone if it is lost or stolen.

Source: Consumer Reports

Smart Phone Users Value Security, But Don't Back Up Data

69% of smart phone users do not back up the data on their phone, including financial information, photos and passwords.

Source: Consumer Reports

Smartphone Owners Care About Privacy, But Fail to Secure Phones

Mobile phone owners say they care about privacy, but 64% do not use a screen lock on their smart phones.

Source: Consumer Reports

42% of North Americans Plan to Spend on Discretionary Items This Year

North Americans are becoming more confident in spending, according to results from a Nielsen survey of consumer confidence and spending intentions. In Q1, 42% survey respondents said they plan to spend on discretionary items this year.

Source: Nielsen

3 in 4 Ad Agencies Believe Digital Video Is Equally or More Effective Than TV.

75% of ad agencies believe that video is equally or more effective than TV.

Source: BrightRoll

Tumbr and Snapchat Popular Among Teens

Gen Z listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.

 Source: Marketing Charts

Hispanics Hardest Hit by Great Recession

Between 2007 and 2010, Hispanic families lost 44% of their average wealth (measured as total assets minus total liabilities and debts), compared to a 31% loss for blacks and a relatively more modest 11% decline for whites. Hispanics were particularly hard hit by the real estate collapse, with their average home equity plummeting by 49%.

Source: Urban Institute

Majority of Brand Engagement on Pinterest Appears Community-Driven

Content engagement on Pinterest is more often initiated organically by users than from brand-owned accounts, at least in the fashion/retail, auto, and electronics categories.

Source: Digitas

US Text Messaging Declines

Last year, Americans texted each other 2.19 trillion times, down 4.9% from the prior year, after at least 3 consecutive years of growth.

Source: CTIA

Loyalty More Important the Promos for Restaurants

42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.

Source: The NPD Group

1 in 5 American Adults Watch a TV Show Online

Online video attracts a significant audience, with 1 in 5 or more American adults watching a TV show online.

Soucre: IAB

Global SEO is Important

6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.

Source: BrightEdge’s “2013 Search Marketer Survey”

Phone Calls, In-Person Visits Best for Sales

Talking to people works. Asked to rate various marketing tools for their effectiveness in generating sales leads, respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential). In-person visits were virtually on par with inbound phone calls, with a rating average of 3.48.

Ifbyphone 2013 State of Marketing Measurement Survey

CMOs Predict Sizable Budget Shift to Digital Marketing

Digital marketing is going to get more of the overall marketing budget next year. About 2 in 3 respondents to a new survey said they would be devoting at least 25% of their budgets to digital marketing next year, up from 46% who said they would allocate that much this year.

Source: Accenture

QR Code Scanning: Not Just for Young People Anymore

QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy.

Only 41% of Gen Xers Relate Most to Their Own Generation

Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation, according to survey results from MetLife. 

Tablet Adoption Up Among Senior Execs

Senior executives around the world are ratcheting up their use of mobile devices. Tablet users appear more likely to engage in a variety of activities than smartphone users: for example, shopping is far more prevalent among tablet than smartphone users (65% vs. 24%).

Source: Marketing Charts

Americans Cautious About Spending

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.

Source: Deloitte

8 in 10 Smart Device Owners Use Them on Vacation

When they go on vacation, 8 in 10 smartphone owners say they take their devices along and use them all the time, compared to slightly more than 1 in 10 who take them but rarely use them.

Event Producers Say Online Attendance Trending Up

Attendance at physical and online events is on the rise, though that appears to be the case more for online events. Roughly two-thirds of online event products report that event attendance is trending up, with another 18% saying attendance is flat. For physical events, 42% say attendance is trending up, slightly more than the 39% who say it is flat.

Source: VEI

Online Content Sharing More Popular Among Women, Youth

44% of Americans say they share or like online content that others have posted on social media and other online sites.

Source: Ipsos