Tuesday, July 16, 2013

CMOs Predict Sizable Budget Shift to Digital Marketing

Digital marketing is going to get more of the overall marketing budget next year. About 2 in 3 respondents to a new survey said they would be devoting at least 25% of their budgets to digital marketing next year, up from 46% who said they would allocate that much this year.

Source: Accenture

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