Recent research from HubSpot has indicated that Facebook photos generate higher engagement than the average post. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most engaging posts. Of those, 89% were photos, with the remainder being links (4%), videos (4%), and status updates (3%).
Source: Marketing Charts
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