More Than 1 in 4 American Teens Has Access to a Tablet

Smartphone penetration is rising quickly among teen (12-17) households, as more than 1 in 4 American teens has access to a tablet

Source: Nielsen

Millennials More Comfortable with Personal Data Sharing

Millennials (18-34) are getting somewhat comfortable with the idea of personal data sharing, at least when it comes with tangible benefits, according to survey results.

Source: USC Annenberg Center for the Digital Future

Median Email Click Through Rate in US is 2.2% for 2012

The median email click-through rate in the US stood at 2.2% last year, and the mean rate at 3.3%,

Source: Silverpop

Wealthy Households Watch Primetime TV

Wealthy households (income of more than $100k per year) still make up more than one-fifth share of primetime viewing.

Source: Neilsen

Mothers 20% More Likely to use Social Media

Mothers are 20% more likely than the general population to use social media. Beyond major sites such as Facebook and YouTube, young mothers (18-34) have higher reach than the general online population on other platforms such as Instagram (27% vs. 15%) and Pinterest (24% vs. 15%).

Source: BabyCenter

Where is the ROI on Social Media?

A new marketing survey indicates that  81% of respondents say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago. But, asked if they see a return from their company’s social media activities, 61% responded “no,” as opposed to 39% saying “yes.”

Source: Manta

Almost Half of US Consumers Want Cross-Channel Shopping

49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.

Source: Marketing Charts

Half of Americans “Binge View” TV Shows

78% of Americans have watched TV “on [their] own schedule,” and 62% of those have watched multiple episodes of a TV show at a time (“binge viewing”).

Source: Harris Interactive

3 in 5 Mobile Users Have Redeemed a Coupon on a Device

57% of respondents to a survey reported having redeemed a coupon, code or voucher by mobile.

Source: IAB

Young People are not the Happiest

Millennials are 7.7% less likely than the average American to say they are happy, according to a survey c, with only a slight majority (54.1%) reporting being happy or very happy.

Source: Prosper

Contexts Affects Ad Receptivity

About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads. Respondents were far more likely to say they notice (54.5%) and are receptive (56.8%) to ads when they’re on a shopping site than on a social media site (21.8% and 17.8%, respectively).

Source: Aisle A

75% of Teens Shop Online, But They Prefer Stores

More than 3 in 4 teens shop online, but they prefer to shop in-store. Asked to indicate their preference, 78% of female teens responding to the survey indicated that they prefer to shop in-store, while only 17% prefer shopping online.

Source: Piper Jaffray

Want to Increase Ad Reach? Move to Online.

A recent study by Nielsen and the IAB recommended moving 15% of TV budgets to online video in order to increase reach at a lower cost.

Source: Nielsen 

$25 Would Buy Marketing Input From Most Consumers

The magic number is $25, says a new research study that asked consumers what their time is worth when providing feedback on products or services, listening to sales pitches and providing personal information to companies and marketers via various methods of interaction.

Source: Parago

Two Out of Three Mobile Users Price Compare in Stores

Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.

Source: Linkable Networks

Twitter Now Rivals Facebook as Teens’ Most Important Social Network

30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook, per results of a project, which surveyed more than 5,000 teens.

Source: Piper Jaffray

By 2018, About 1 in 5 Americans Will Be of Hispanic Origin

By 2018, About 1 in 5 Americans Will Be of Hispanic Origin

Source: Marketing Charts

40% of Mobile Searches Said Conducted While Watching TV

According to new survey results, 40% of mobile searches are conducted while users are watching TV.

Source: iAcquire 

1 in 2 Americans Still Overwhelmed by – and Skeptical of – Environmental Messages

About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping. 48% say they are overwhelmed by the amount of environmental messages they hear and see.

Source: Cone Communications

Online Radio More Popular Than Online Video

Self-reported time spent using online radio per week is about 3 times higher (11 hours and 56 minutes) than for weekly online video viewers (4 hours). And the gap’s only getting bigger.

Source: Edison Research