Friday, June 14, 2013

Contexts Affects Ad Receptivity


About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads. Respondents were far more likely to say they notice (54.5%) and are receptive (56.8%) to ads when they’re on a shopping site than on a social media site (21.8% and 17.8%, respectively).

Source: Aisle A

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