Friday, June 21, 2013

Where is the ROI on Social Media?


A new marketing survey indicates that  81% of respondents say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago. But, asked if they see a return from their company’s social media activities, 61% responded “no,” as opposed to 39% saying “yes.”

Source: Manta

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